Frictionless Shopping — From Digital Transformation to Generative AI-Powered Experiences
The retail landscape has transformed dramatically in recent years. A few years ago, when I last wrote about frictionless shopping, the focus was on digital transformation as a means of survival in a highly competitive market. Today, digital transformation is no longer a "nice-to-have" but a fundamental requirement for thriving in an environment defined by empowered consumers, rapidly evolving technology, and intense competition …
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